Muuse is revolutionizing packaging with its smart, reusable system, providing a sustainable alternative to single-use packaging across the globe.

Muuse

Brand Strategy. Content Strategy. Inbound Marketing. Social Media Management.

Muuse offers a seamless alternative to single-use packaging for corporations, cafés, and consumers. Through a unique system that tags each reusable item with a QR code, Muuse tracks and monitors its packaging inventory, providing real-time data on usage and impact. To date, Muuse has diverted more than 400,000 single-use plastic items from landfills and saved over 50 tonnes of CO2 emissions across Singapore, Hong Kong, the US, and Canada, while achieving a remarkable 98% return rate without requiring deposits. Their expertise in sustainability extends beyond food and beverage, enabling a broader shift toward sustainable consumer products.

Jonathan Tostevin
CEO, Muuse

"It's been a great experience working with not so creative. They helped define our strategy and turned the ideas in our heads into something concrete. They developed our mission, vision, values, and identity, unlocking it all in a way that was super cool.
Another standout has been the LinkedIn communications. Customers often comment on how impressive our LinkedIn is, thanks to their work in defining our messaging and maintaining a really good drumbeat of interesting content that's reaching the audience we want to engage with.
They're also a fantastic team to work with—flexible, accommodating, and invested in our success. They truly understand what we're trying to achieve and take ownership of our brand. Overall, it's been a great experience."

Communicating a Massive Impact

With 400,000 single-use containers diverted from landfills and 50 tonnes of CO2 saved, Muuse’s environmental contribution was significant, yet their communication didn’t fully reflect this. The focus had been primarily on B2C messaging, while the real need was to target decision-makers in B2B. This misalignment meant Muuse wasn’t effectively communicating its extensive global impact and the breadth of its services to the right audience.

Refining the message for

greater reach

To solve this, we developed a comprehensive brand strategy and communication plan that shifted Muuse’s focus from B2C to B2B. This repositioned their messaging to engage key stakeholders and decision-makers in target industries. Our approach included:

  • Developing lead generation content based on extensive research, such as the Guide for businesses navigating Hong Kong’s single-use plastic ban and Insights on reusables for office catering in Singapore.

  • Crafting in-depth case studies that highlighted key successes, challenges, and metrics, such as Muuse’s projects with Our Tampines Hub (Singapore) and Swire Properties at Taikoo Place (Hong Kong).

  • Amplifying the results of large-scale projects with existing partners like Starbucks Hong Kong and the Municipality of Banff (Canada) through LinkedIn & website communication.

Driving B2B Success

The new brand strategy and communication efforts have led to:

  • A consistent LinkedIn presence that increased awareness and doubled followers within a few months.

  • Support with LinkedIn outbound activities to generate leads in the B2B space.

  • Increase of website traffic in target markets and inbound leads to facilitate business development

Want to know more?

Get in touch with us to receive specific metrics from our work with Muuse & let’s talk about how not so creative can help amplify your brand’s impact through strategic, creative communication.