YouDoYou
YouDoYou empowers individuals to defy societal pressures, helping them connect with their authentic selves and define life on their own terms through workshops, conversations, and a supportive community.
Art & Creative Direction. Naming. Brand Strategy. Go-to-Market Strategy.
Our journey with YouDoYou began from scratch. Tasked with everything from naming to brand messaging and visual identity, we collaborated closely with Trisha, the founder, to bring her bold vision to life—creating a brand that stands out in the often formulaic life coaching space.
building from
the ground up
In developing a unique identity, we dove into Trisha’s vision through research and hands-on collaboration. The outcome was YouDoYou—a brand name that reflects the company's mission of authenticity and personal empowerment. We crafted a playful, yet polished brand identity designed to resonate with Millenial Singaporeans seeking freedom from traditional societal molds.
bringing the vision
to life
inspiring
personal freedom
Since its recent launch in August 2024 launch, YouDoYou has become a prominent player in Singapore’s wellness scene, combining face-to-face workshops with impactful online discussions featuring key opinion leaders across Instagram, YouTube, and LinkedIn.
Partnering with Mandala Club and actor Paul Foster amongst other prominent figures in Singapore, YouDoYou has also created a pioneering space for men to openly discuss mental health, career, life, and relationships—leading a conversation that challenges regional social norms.
challenging the status quo
YouDoYou's core belief is to challenge society's traditional influence on younger generations' futures. We created a series of thought-provoking questions that millennials and Gen Z across Asia typically hear at family dinners. This approach aims to build a connection with them, making them feel heard and understood. The graphic identity represents YouDoYou's view of your life path: it's non-linear, not predetermined, but ever-changing and constantly evolving.
Want to know more?
Get in touch with us to learn more about our Branding process & let’s talk about how not so creative can help amplify your brand’s impact through unique storytelling and catchy narratives.